Article by MMAjunkie.com Staff
While the overall ratings mark for this past weekend’s UFC on FUEL TV 2 event dipped slightly from the channel’s debut event, the card still earned a few record figures for FUEL TV.
FUEL TV recently announced the card, which aired live on April 14 at 3 p.m. ET, served as the cornerstone of the most-watched day in FUEL TV history, with the channel averaging 71,000 total viewers for the day.
That figure marks an astonishing increase in viewers of 1,320 percent versus the April 2011 average.
UFC on FUEL TV 2 averaged 197,000 viewers. Its predecessor scored 217,000 viewers.
Despite the slight decrease in total viewership from February’s UFC on FUEL TV 1 event, this past weekend’s card actually marked the largest viewership in FUEL TV history in the channel’s designated target market, men 18-49.
The evening’s peak viewership, which came during the main event, saw 298,000 viewers watching the event.
UFC on FUEL TV 2, which is the second of six main-card broadcasts planned for the FOX-owned cable station in 2012, took place April 14 at Stockholm’s Ericsson Globe Arena. After six prelims on Facebook, the three-hour FUEL TV broadcast featured six bouts, including Alexander Gustafsson’s impressive decision win over Thiago Silva and Brian Stann’s stunning knockout of Alessio Sakara.
“After our spring break, we’re excited to welcome back the UFC with new live fights on FUEL TV,” FUEL TV exec George Greenberg stated. “Our second live ‘Fight Night’ delivered numbers right in line with our first. We’re enthusiastic for the upcoming schedule through the spring, summer and fall, and we know audiences will keep coming to FUEL TV for live UFC action, as well as key shoulder programming.”
The UFC recently moved much of its live-event programming from Spike TV to FX and FUEL TV thanks to its seven-year deal with FOX. FUEL TV has increased from approximately 30 million homes to 36 million in the past few months due in large part to the new UFC programming, which has set ratings records for the sports-oriented station. The UFC’s former home, Spike TV, is available in approximately 100 million homes.
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