It is nothing more than clever marketing. The worst part is that they are going to dehydrate you and make you feel lighter but you are actually not losing fat! Instead these pills will prepare you for dangerous diseases like heat stroke and dehydration.
DIETS? Fad Diets? ......Oh, there are so many! No carb diets, no fat diets, high carb diets....the list just goes on and on. You might lose a few pounds initially but your metabolism will go for a toss. You will feel tired, exhausted, depressed and disgusted - you can't keep restricting your food intake all your life. Can you?
GADGETS? Fitness Gadgets?....Firstly be prepared to spend a fortune, since these are all overpriced. They take up a lot of space. Working out in these machines help but to burn fat, you need to take care of your nutrition too - Will your machine help you?
Now What? If you have tried all of the above and still not succeeded it is not your fault - we all believe in commercials and fall prey to clever marketing tactics.